Needless to say, the audience needs entertainment. Associating a story with your products and services, content marketing acts as a vehicle to inspire the audience while improving your business’s bottom line. A brand can only engage the audience when it delivers value-driven content that reflects personal experiences.
Content Marketing has become a powerful business advertising strategy that establishes a vast client base, who also acts as a promoter. Generally, in content marketing, the experts follow a well-planned approach in which helpful, accurate, and well-structured content is developed and shared online to attract the targeted public and retain them, leading them to take profitable actions.
Our team of experienced content marketing experts in Mohali starts by discussing your business, your business goals, and then brainstorm a customized plan that suits your brand’s needs. We provide everything needed to make your marketing campaign a massive success.
Our skilled team can write on any niche and deliver copy for emails, websites, and blogs. Complete guidance will be given to our clients on various tools and techniques to help them target the right audience at several phases of the purchase funnel. We can also nurture leads and craft convertible copies for your advertising campaigns.
Engage your audience with appealing visuals, stats, and facts with our customized infographics. We can design an infographic in an easily shareable format for quick information absorption by the customers.
Narrate your brand's visions and goals through ebooks and white papers. You can often find these two forms of writing together, but there are not the same. Ebooks are comparatively shorter and appealing and consist of links to more information or demonstration on how to use a specific service. Whitepapers provide more details on the concept itself and inspire action in the given field.
Utilize email copy and newsletter to their full potential. WHAT you say about your product and service is essential, but good marketing is WHEN you say it. We can help you organize an automated email campaign, making it easy for you to send your email list your perfectly crafted messages. For best results, we use both valuable copy and automated email campaigns to address your audience when they need you the most.
Creating content means success half-done. Posting your content in different channels and platforms where your potential audience is present yields results. Fortec Solution helps you run content marketing advertisements by guiding you through the given below processes:
Build, customize, and optimize a well-structured content strategy for your brand. Discuss what your business is about and let our professionals handle the rest.
Using expert technical SEO skills, we make it easier for web crawler to index your website pages. The quicker the search engine crawlers and spiders interpret your website, the more you rank higher on SERPs. Our technical SEO practices include optimizing your titles, descriptions, H1 tags, ALT tags, etc.
Content strategies show gradual results when you use a blend of organic and paid content. The organic reach of your business will be limited at first. That's where paid content comes in the picture. This helps in reaching out to the desired and potential customers. But, don't get stuck paying for non-working strategies. With our tested strategy, you can get the most out of your paid content.
Draft a personalized message for your audience through marketing automation. Depending on customers' search behaviour, these expertly crafted messages will be sent out to their emails. Our content marketing agency in Mohali will help you make the most out of relevant automation tools to target the right audience and nurture your leads.
Through our analytics reports, our clients can see their content marketing campaigns and how impactful they are. We will provide you with relevant parameters to help you make wise conclusions. Our report also includes data on audience behaviour – who they are, where they are from, what issues they are facing, how your product and services can resolve their issues, etc. We gradually test and optimize your campaigns to reach the desired audience and get goal-achieving results.